How to drive B2B conversions from your organic traffic
30-second summary: B2B conversion funnels are long and unpredictable, and your seo strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B seo strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all […]
The Hottest Advertising Trends This Summer
Switching from Google Analytics—here’s what you need to know
Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform because you have been conditioned to think there is no other tool that can live up to Universal Analytics. We are here to reassure marketers that is not the case—switching […]
Elon Musk Looks to Exit his Twitter Takeover Deal – So What Now?
WhatsApp Will Now Enable Users to Add Any Emoji They Like as a Reaction
Meta Launches New ‘Sphere’ AI System Which Can Scan and Measure the Accuracy of Reference Links
Pinterest Shares New Insights into the Impact of Banning Weight Loss Ads in the App
Google Analytics 4: drawbacks and limitations—is it worth sticking around?
The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market leader. But even though many consider Google Analytics the standard, there are reasons to ask if it is the perfect choice for your marketing […]